Eco-friendly Materials

Our constant pursuit of the “best towel” and our stewardship of the environment have lead to exploration. To more efficeint ways to use cotton, new cotton blends, along with some surprising – and more sustainable – discoveries. Our goal with these solutions is to do more by using less.

Exploring new materials

Creating new processes

For the good of our planet

360 Degrees of Sustainability

  • Sustainability is an ongoing process with new
    ideas and processes constantly being added.

  • USA Cotton is sustainably grown using less water and chemicals.

  • By choosing products containing BCI Cotton, you are helping us support cotton farming in their effects to implement practices that protect the environment and enhance income and resilience.

  • The GOTS symbol stands for Global Organic Standard. It is an emblem that indicates a product is made from organic fibers and produced under environmentally and socially responsible conditions.

  • Oritain is a global leader in forensically verifying the origin of products and raw materials.

  • A FSC mix label provides assurance that the material or product comes from verified and responsible sources that have met FSC’s strict environmental and social requirements.

  • Textiles carrying the OEKO-TEX® MADE IN GREEN label are produced more sustainably in socially responsible workplaces. Customers purchase them with confidence that they are traceable and tested for harmful substances. This label supports both better working conditions and a healthier planet.

  • A nature-based solution to reducing plastic microfiber pollution.

  • A sustainable material made from recycling cotton and viscose-rich textiles. It is produced by recovering cellulose from discarded clothing and transforming it into a high quality dissolving pulp used to create new fibers that can be remade into new fabric. It is processed in a closed loop system, providing
    an eco-friendly solution to textile waste.

  • Using plastic waste harvested from the world’s oceans, this plastic is recycled into reusable fiber that can be remade into new textiles. When CICLO® is added in the reprocessing process this recycled polyester can breakdown like natural fibers like wool or cotton in a few years rather than taking 100 years to break down in a landfill or it can be recycled again.

  • GRACELL™

    A high performance, biobased viscose fiber made from 100% wood. It is soft, strong and sustainable.