Eco-friendly Materials
Our constant pursuit of the “best towel” and our stewardship of the environment have lead to exploration. To more efficeint ways to use cotton, new cotton blends, along with some surprising – and more sustainable – discoveries. Our goal with these solutions is to do more by using less.
Exploring new materials
Creating new processes
For the good of our planet
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Iconic Cotton
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USA Cotton
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Egyptian Cotton
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Global Organic Textile Standard
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Better Cotton Initiative
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Purpose Driven Innovation -
Recycled Polyester with
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Recycled Ocean Plastic Towels
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plant based biodegradable and compostable towels -
Hemp-strong durable & good for the planet -
wood pulp & pre-consumer cotton -
Gracell™ rayon from sustainably forested wood pulp
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Wellness -
Applied finish good for the environment non-biocide – keeps your towel fresher
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Applied all natural anti-microbial that is good for the environment
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Pure silver encapsulated into recycled polyester keeping your towel fresher for the life of the towel
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White charcoal infused
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Green Tea infused
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Lavender infused
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CBD micro-encapsulated
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Zinc oxide infused
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Vitamin E micro-encapsulated
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Moisture Boost avocado and amaranth oil micro-encapsulated
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Full Circle Innovation -
Circulose® At last used textiles can be recycled to become a luxury towel
