Our Products

From towels to throws to rugs, our variety of products have one thing in common: each one is crafted to the most precise specifications. Classic cottons and revolutionary recycled materials are all made at scale without compromising any detail.

Ethical sourcing

All Loftex products are obtained and manufactured using responsible and sustainable methods.

Sustainable approaches

Loftex approaches all new product development with careful consideration for the use of natural resources, and the effect of the product on the environment as well as on people and the planet.

For any product type

All Loftex products whether Bath Towels, Beach Towels, Bath Rugs or Throws are developed with ethical sourcing and sustainable approaches in mind.

Bath Towels

New and innovative materials and technology to craft the newest and most exciting bath towels.

Features

Ultra soft
Lofty
Highly absorbent
Earth and people friendly

New Generation

These towels are crafted with soft terry loops woven between layers of soft gauze weave. They provide the luxurious feel you’d expect from a spa or hotel towel.

Luxuriously soft
Highly absorbent
Quick drying

Loft by Loftex

Redefines traditional towels.

See below for pricing and availability.

Rejuvenate

Upcycling used textiles helps keep the planet safer and cleaner. Our REJUVENATE towel uses REVISCO TANGCELL technology to turn old textiles into brand-new fibers for this luxuriously soft towel.
Coconut Milk, Coral Pink, Gray
6 pcs Set

Click here see Rejuvenate at Walmart.com

Ombre Bath Towel

The OMBRE bath towel features a two-tone woven ombre pattern constructed from 100% cotton. These towels are OEKO-TEX Made in Green Certified, meaning they were tested for harmful substances during manufacturing.
Blue, Gray, Green, Tan 58″L × 30″WX 0.25″H
2-Pack

Click Here to see Ombre at Costco

Second Generation

These towels offer high absorbency and an ultra-soft feel, enhanced by the newest yarn and weaving technology for a luxurious experience without harmful chemicals.
Beige, Blue, Off-White
6 pcs Set

Click here to see Second Generation at Walmart.com

Beach Towels

Just like bath towels our beach towels provide the most innovate materials and technologies such as ocean plastics. Combine this with vibrant design and the most updated colorations for the ultimate beach experience.

Kids Beach Towels

The perfect companion to a child’s summer vacation!
Our kids beach towels feature fun, colorful designs for a day. Generously sized.
See them at Costco

Features

Bold

Beautiful
Durable
Good for people and the planet

Throws

The ultimate in luxury and beauty. Our new throws feature recycled filament yarn and feature fashion prints and textures to create the best accessory for your home. How can anything so light be so warm?

Features

Ultra soft hand
Recycled polyester
Patterns that go with any décor
Washable
Recycled polyester – good for the planet

Rugs

Continued innovation in bath rugs including both recycled polyester as well as 100% cotton. All are designed for durability and easy care with no compromise of color or pattern or fashion.