Breakthrough Innovation

In actively seeking out new materials, processes, and products, we’re inspired each day by the new possibilities that are uncovered. Whether it’s reimagining a classic or exploring completely uncharted territory, we’re driven by boundless potential.

Loftwist™

Loftex’s first step toward sustainability with patented spinning techniques that eliminate PVA.

Oeko-Tex 100®

This product does not contain harmful levels of chemicals.

Oeko-Tex Step®

The production facilities are environmentally friendly and socially responsible.

Oeko-Tex Made in Green Certification®

Loftex is the first company to be awarded the Made in Green certification for confidence in production and manufacturing.

Genesis

The first towel made with recycled pre-consumer cotton.

Evolution

The first towel to be made with recycled polyester with CertainT® traceable authentication.

Hemp

The first towel to be made with hemp fiber combined with cotton and recycled polyester.

Luxtwist

The first completely sustainable low twist towel with no harmful chemicals used.

Natural Dri

Corn-based fiber that leaves no lasting impact on the planet at the end of its life. Biodegradable & compostable.

The Future Towel

The first towel to use pre-consumer cotton and wood pulp.

Revive

Using new Revisco® technology from Tangcell® we have closed the loop and old textiles are reprocessed into new fibers and made into a beautiful towel. True environmental stewardship

Velvet Touch

The first towel made with cotton and Graycell ® bio-based wood pulp spun with engineered sirospun technology.

Digital Towel Simulations

The newest technical breakthrough is digital sampling that allows us to simulate the exact construction, color, and texture of a towel without doing physical samples. Simulations so detailed you can tell how bulky the yarn is or if it is two ply or one ply. This will save approx. 500K gallons of water and 10K lbs of cotton in one year.

Supreme Loft

The first ever zero twist 2ply yarn without the use of PVA.

Oceana

New technology allows the harvesting of plastics from the ocean and recycles it into beautiful fibers for our Oceana towel

The Fresh Towel

The first towel made with Sanatize®Odor Active 10 which is an odor neutralizer with no metals and is non-biocidal

RENEW II

A break through in circular technology combines SCRAP fiber collection from home and hospitality and reprocesses it through Renewcell’s chemical recycling process into Circulose® soft and luxurious cellulosic fiber. Combined with cotton and you have an incredible new bath towel. Learn more here…

IDC Center

Our digital simulations go right to the new Loftex design center and 4-6 pieces can be woven on our specially designed sample looms for final approval from our retailer before production begins.