N Natori Release

LOFTEX USA is pleased to announce the launch of Josie Natori’s N Collection for the Bath. An elegant reflection of ‘East Meets West’—N Natori provides a direct link to the Natori Brand and capitalizes on its Brand equity.

Available in store August 2011 and planned at $16.99 for the bath towel, the collection is closely edited to reflect the pinnacle of the Natori aesthetic—a modern classic with a fashion twist. The 30 × 54 N solid color bath towel boasts 12 colors and features a reversible woven and patterned end hem. The end hem takes its design inspiration from a Japanese Fretwork embroidery In the Natori Archive.

Most importantly the construction of the towel utilizes LOFTWIST—a LOFTEX USA trademarked and patented yarn process which maximizes the rich and plush feeling of cotton while producing a towel with incomparable absorbency.

Merchandising back to the 12 solid colors will be SHOJI—an allover two color woven that introduces texture and pattern to the collection. Shoji will debut In five two color combinations.