Don’t Fall For Softness

When shopping for a new towel, most people are first attracted to a certain color that they feel works well with their home décor or personal style. While that color is what commonly brings people over from one end of the store to the other, it is typically their assessment of the towel’s softness that […]

Fabric Softener Isn’t Making Your Towel Any Softer

It’s perfectly reasonable to think that the best way to make your towels softer to the touch is to add a fabric softener to your washing machine or dryer. The name of the product is the goal after all. However, this assumption couldn’t be further from the truth. Fabric softeners coat laundry with a thin […]