If you’ve been a fan of the Loftex brand for a while, you may not recognize us. Over the past year, we’ve been hard at work refining a new look and feel for our company. We said a sad goodbye to out multicolor text logo and ushered in a new cleaner, stronger and more modern logo.
This new logo is a testament to the strength, quality and innovation that goes into in all of our products. The lettering is bold yet clean with a ‘twisted’ X that pays respect to our meticulous weaving process. The mark is a single loop, representative of the terry loops that make all of our products soft, absorbent and comfortable. All together, these elements combine to offer a subtle homage to the hard work and attention to detail that defines who we are and what we do. Some alternate versions of our Logo can be seen below: